Introduction
Video content reigns supreme in our world. People from all walks love to watch entertainment, professional, and educational videos. Studies show that video content is shared at 1200% as compared to text or images. Therefore, all modern celebrities, businesses, and skilled people use videos to build their online image and fanbase.
According to statistics, 73% of consumers prefer videos for learning about a product/service. This means your marketing strategy should include frequent video uploads to keep your product relevant and profitable. However, unlike typical blogging and digital marketing, video making requires specialization in scripting, camera work, lighting, editing, and presentation. That is why most brands fail to create impactful and engaging videos.
The solution to this problem lies in AI Video Generators. These AI tools use cutting-edge AI programming to generate professional-quality videos in no time. You can churn out unlimited videos and run complete video campaigns about your products with AI generators.
Can I make Videos with AI?
Of course, AI can make videos. The technology can produce content from small presentations with background music to full-length videos. AI can assist content creators on every step, from idea generation to the final upload.
AI is particularly useful in the following areas:
Video Scripts: The technology can convey your message in numerous styles. You can explore different types of ads and video niches with AI.
Multimedia: AI can automatically add multimedia files like background music, images, fade ins & outs, etc, related to your content. This gives your content a refreshing look.
Video Templates: AI has built-in templates that are ready for quick video generation. You can get a video by simply adding your product and tagline.
Video Editing: AI can edit and improve your videos.
The above section shows how advanced the AI tools are. However, there are a few issues as well. Most AI Avatars can be identified as non-human. At times, the storytelling and editing can look out of sync, video pacing is another concern. With little experience and familiarity with modern tools and your target audience, you can easily make up for it.
Transforming Text to Video with AI?
This is the latest development in AI video generation. Text-to-video AI can automatically convert a text input into an engaging video. The AI tools use modern ML & NLP algorithms to understand and interpret the context of a text. After the analysis, they produce video content signifying the central idea.
Text to Video AI is doing wonders for content creators. It has streamlined video generation, eliminating the time-consuming aspects of manual video production. Paid tools offer professional quality content that is rich in color and storytelling. The technology is ideal for digital marketing, ad campaigns, social media, and anime-based video channels.
What Makes a Great AI Video Generator?
So far, we have discussed the scope of AI video generation. However, to get optimal quality, you should pick top tools. This section details the top characteristics of an efficient AI video generator to help you make the right call. Here we go.
AI Scripting: A quality video generator should be good at AI scripting. It should provide a thoughtful storyline after grasping the initial prompt. A tool should offer multiple AI scripts on a single topic, allowing users to finalize the most appropriate option.
Built-in Templates: Built-in templates facilitate quick content creation. The templates also depict the best options a tool can offer. A quality tool should have a vast template library full of unique and engaging content creation styles.
Editing Range: A tool should cover all necessary editing elements. It should tickle the font, color, image, music, timing, transitions, animation, and video style as per content requirements.
Customization: Customization is essential for successful video generation. A tool should allow users to add a human element to captivate the audience. At times, simple human adjustments can take the final look and overall impression of a video to a new level.
Pricing: The AI video generator should be economical. It would help if you looked for tools offering premium features at market-friendly rates. You can also buy discounted packages or annual sales to reduce the buying cost.
The Best AI Video Editing Software in 2024
Based on the above criteria, we have shortlisted the top 8 tools as the best AI video generators/editors in 2024.
Before going into the details, check the fundamental usage of each tool:
| Sr# | Tool Name | Application |
| 1 | Descript | End-to-End video editing in single clicks |
| 2 | Filmora | Offers 4 menus to facilitate quick video generation and editing |
| 3 | Runway | Iteration-based mechanism to explore endless possibilities of video creation |
| 4 | Peech | Ideal for businesses looking to create a brand identity |
| 5 | Synthesia | Focuses on text to video conversions. Ideal for collaborative works |
| 6 | Fliki | Specializes in text to video and speech results. Can generate social media and business content with equal ease. |
| 7 | Visla | Focuses on collaborative work with its video asset management, review, and editing system |
| 8 | Opus Clip | Specializes in creating shorts |
- Descript
Descript is an AI-powered video editor. The AI tool provides end-to-end video editing services. The cutting-edge technology enables the tool to make video editing as simple as typing a text. It can cut, copy, paste, or edit a video or audio with a single click.
Descript offers built-in templates to improve the quality of a video. It can detect and remove unnecessary background noise from your input. You can add multiple tracks, images, or songs to the main video file with ease. Descript also facilitates text-to-speech and the addition of subtitles to a video.
- Filmora
Filmora is among the most well-rounded AI tools. The tool specializes in video generation and editing.
The tool aims to provide the most efficient editing modules at a minimum. It offers 4 menus:
AI Co-Pilot Editing: This feature analyzes your input videos. It gives AI-based recommendations to improve the quality of your content.
AI Text-Based Editing: This module treats your video like text. You can give editing commands in the textual form, and the tool will edit the video accordingly.
AI Thumbnail: This mode creates catchy thumbnails. The purpose of these thumbnails is to attract the audience to the main video file.
AI Text-To-Video: This mode uses text prompts to create engaging videos. The LP algorithms analyze the text input and the purpose of the video to generate a convincing video.
Filomra offers premium-quality video results. All the modes are efficient and up-to-the-mark.
You can use any mode as per your project requirements.
- Runway
Runway is an advanced video generation software. The tool utilizes an iteration mechanism to explore endless possibilities surrounding a video creation idea. The tool can render from sophisticated scientific simulations to typical physical images in real time.
Runway offers a multi-motion brush option. This feature assigns different motions to any 5 elements of your video. You can also zoom in or out a camera of a video. The tool also includes a powerful suite for fine-tuning and customization of an input video.
- Peech
Peech is a potent AI video platform. It offers automated video management editing, repurposing, and localization. It is beneficial for businesses attempting to create a brand identity. It can generate 10,000 videos/per month focusing on the central theme, product, and taglines of a brand.
Peech can automatically adjust videos to different aspect ratios based on your platform choice. It supports 60+ major languages and can create snippets of any long video with ease.
- Synthesia
Synthesia is a leading AI video generation tool. The tool is known for its text to video generation. It offers quick and high-quality video generation with no hiccups. The platform is handy for collaborative work.
Synthesia includes 160+ AI avatars for content creation. You can also create a customized avatar for your brand. Synthesia supports 160+ languages, helping you to deliver content worldwide.
Synthesia offers a customized video library option. You can save, edit, and share your video from the library option. Synthesia also provides a text-to-speech option, which helps in creating voice overs, song covers, and social media reaction videos.
- Fliki
Fliki prides itself on bringing any idea to life. The tool can convert a blog, tweet, or product description into an AI video with ease. The tool also has a simple and concise video editor, making editing seem as convenient as writing.
Fliki supports multiple languages. The text-to-speech voice overs are incredibly powerful; you can select different accents for a particular region. The option to watch previews and video adjustments is also available. The wide range makes Fliki equally beneficial for social media and business content creation.
- Visla
Visla specializes in collaboration work. You can add scripts, multimedia, voiceovers, and subtitles to it. For teams, options like asset management, editing, and review are also available.
Vista comprises 5 main menus: AI video generator, video creation, editing tools, record, and collaboration. Each menu contains a wide range of features facilitating high-quality content creation.
- Opus Clip
Opus Clip aims at creating shorts. It uses AI to create full-length videos into shorts, capable of making hype on social media platforms. It uses the Auto Reframe option to adjust a short on different aspect ratios without losing the quality.
Opus Clip also has an AI Curation feature. This option identifies the most exciting parts of a long video and combines them to make a viral short clip. The tool can add automated captions and images to make a short engaging and relevant. The businesses can also use Opus Clip to create customized brand templates to run different products/activities.
Bottom Line
AI Video generators have changed the way we approach video content. The tools use modern ML algorithms to make video generation and editing incredibly simple and effective. This article presents the introduction, overview, and list of the top 8 best AI video generators in 2024. Compare them against each other and select the most appropriate option for your business.
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