Introduction
AI is the technology of the present and the future. It has revolutionized every facet of human life. It allows digital machines to simulate human intelligence. AI tools can handle data collection, data analysis, process automation, and planning.
For Businesses, AI is an irreplaceable part of social media strategy. It utilizes advanced techniques to determine social media trends, run effective advertising, automate customer service, and provide future forecasts. Imagine knowing when your customers crave the most for your food item or what content they want to consume. You can build an effective business strategy and maximize your profit with it.
Impact of AI on Social Media Strategy in Number
According to statistics, more than 35% of companies globally use AI in social media strategy. This trend depicts the effectiveness of AI-based social media campaigns. As for future forecasts, more than 80% of retail and sales expert want their business to use AI automation by 2024. The Global AI market is projecting an incredible 28% CAGR from 2022-2032, reaching a total revenue of USD 27.67 Billion.
Based on these facts, moving to AI is paramount for all businesses to stay competitive and generate profits.
10 Techniques to Use AI in Social Media Strategy
We have discussed the meaning and importance of AI in social media strategy. Let’s examine how AI can improve a business’s social media strategy.
- Sentiment Analysis
Sentiment analysis determines how social media users perceive your brand, product, campaign, or website. The cutting-edge AI modules collect conversations, images, and videos related to your businesses from all social media platforms.
After collection, they analyze this data to give a positive or negative score. Based on this, you can see how the masses react to your current business style. Here’s a typical example of a sentiment chart:
- Content Optimization
Content optimization refers to molding your social media content according to market trends. The social media world always seems to evolve. Every day, a new style of posting is introduced, aiming to grab users’ attention.
Secondly, Major social media apps like Facebook, Instagram, Twitter, TikTok, etc. require different types of content. In the content optimization section, AI adjusts your content according to influential social media trends.
- ChatBots for 24/7 Customer Support
Customer support is the heart and soul of every business. It improves customer retention rate, business ratings, and overall market reputation. With AI, you can get specially designed chatbots for your business.
Modern chatbots can guide customers through simple to complex problems. AI programming can identify the issue and instantly devise a quick remedy. These bots work 24/7 to grow your business.
- Targeted Marketing
All successful marketing campaigns are target-oriented. You should know precisely what region and type of audience are most likely to buy your product. This knowledge helps you make workable plans and take necessary actions to realize your sales target.
You can make an effective targeted marketing strategy from home with AI. The technology can highlight the potential sales regions, the nature of the end user, and the best type of ad campaign. Based on this information, you can plan and implement your next marketing campaign.
- Automated Content Generation
The social media world thrives on content. You must constantly update your content to stay active and on top of search engine rankings. However, it is humanly impossible to rewrite content in tens of different ways. However, the same isn’t true for AI technology.
AI can rewrite a social media post or blog in infinite ways. Every rewrite will be grammatically accurate and capable of grabbing user attention. Besides rewriting, AI can also generate automated blogs or posts about a subject. Each post will have a different title, addressing a new point related to your business, website, or service.
- Influencer Identification
Influencers are social media celebrities who endorse and recommend your brand or service. They have a sizeable social media following and activity. After seeing your product on an influencer’s media, followers are inspired and likely to buy the advertised products.
The key to influencer marketing is identifying the right person. AI can analyze the type of followers, user activities, reach, previous records, and overall impact of different influencers. Based on this data, you can rate different options and decide which influencer is best for your brand.
- Result-Oriented Ad Campaigns
Ad campaigns have always been effective marketing tools. Previously, the mainstream channels were the primary digital source of ad campaigns. But with the passage of time, social media has managed to end the monopoly and has become the world’s go-to choice for ad campaigns.
AI takes social media ad campaigns to new heights. It can suggest the suitable time, length, and number of ads required per day. You can also obtain real-time data regarding how much a user spends on your ad. You can update and improve your ad campaign based on this information.
- Social Listening to Understand Market Trends
Social listening refers to what is being said about a business, service, or website on social media platforms. It encompasses all conversations mentioning or related to your business activity. Since social media promotes free speech, people share their opinions without hesitation.
These conversations produce unstructured data. AI analyzes this information to identify the common points to help you make sense of it. With AI on board, you can learn the significant problems associated with your business.
- AI Analysis for Innovation
AI understands the pulse of the social media world. It can identify the need of the hour by analyzing the discussions, comments, and trends about a product.
You can also couple AI social media with modern simulations to market new designs of a running product. You can check how the public reacts to a new design. Building upon this, you can introduce new technology and design options.
- Future Trend Predictors
AI monitors upcoming trends. You can analyze which technologies are appreciated and which are redundant. You can also ask users to fill out forms or take online surveys to predict your buyers’ future mindsets.
It will provide a starting point for your design and R&D team. They can build new products and mold the business in the appropriate direction.
Bottom Line
All modern businesses integrate AI into their social media marketing strategy. AI technology is instrumental in building brand identity, maintaining an online presence, generating leads, and increasing customer retention.
This blog presents the top 10 techniques for using AI in social media strategy. Read it thoroughly to build an effective AI-based social media campaign for your business.
